🔎 How Alko Evaluates Wines

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✔ Impartial Selection – Wines are chosen based on blind or open evaluation of submitted samples.

✔ Goal: Find the best wine that meets customer demand & complements the existing selection.

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✔ Key Factors Considered:

🏷️ Retail price – As stated in the offer.

🌍 Sustainability – Certifications & recycling system membership.

🚛 Supply Chain Reliability – Availability & material flow.

📦 Packaging & Space Management – Efficiency in logistics & storage.

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🏆 Selection Process – What Happens Next?

📢 Results are shared ASAP after evaluation!

🥇 1st place product → Moves forward in the process.

🥈🥉 2nd & 3rd place products → Kept as backups.

❌ All others → Rejected.

🔬 The chosen wine undergoes testing at the Alcohol Control Laboratory (ACL).

🚨 If it fails the test, the next-ranked wine is selected instead.

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🌱 Sustainability & Responsibility Certification

✅ Certifications & environmental factors automatically impact scores!

✅ Supplier-provided info is verified before the product is approved.

✅ 20% of the total score is based on certifications.
 

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📊 How Alko Scores Wines:

🔹 👀 Blind Tasting: 50%

🔹 ✨ Added Value (e.g., unique characteristics, consumer appeal): 30%

🔹 ♻️ Certifications & Sustainability: 20%

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🚀 Big Change Coming in March 2025 – Certified Option

🛑 Green & Ethical product communication is ending

🆕 Certified Option will replace it with 3 certification categories:

🌾 Farming

🏭 Production

👷 Working Conditions

💡 Products can hold certifications in one, two, or all three areas!

📊 Accepted certifications will be determined by the Nordic Benchmark Study annually.

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🔗 For more information about Alko’s sustainable labelling system, please follow the link below:
👉 Learn more about Alko’s Certified Alternative sustainability labelling

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✅ Key Takeaways for Producers

🔸 Quality matters most – but sustainability gives extra points!

🔸 Certifications account for 20% of your score.

🔸 Be prepared for the new Certified Option in 2025!

🔸 Retail price, packaging, and availability all impact selection.

🔸 Only the best wines advance – so make sure yours stands out!